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virgin mobile objectives

Jan 11,  · IntroductionVirgin Mobile is a successful company based in the U.K. Virgin Group Ltd. is aBritish multinational branded venture capital conglomerate company founded by businesstycoon Richard Branson. The company is well known for its brand extension and was the first companyto introduce the Mobile Virtual Network Operator (MVNO) in the U.K. Virgin corporate strategy, Case Study. To establish the virginity of a venture, so to speak in an institutionalised market extensive research was conducted into the static market to derive whether some sort of niche can be achieved and thus satisfied. Sir Richard Branson and his team deployed their 5 point criteria. Our performance is for Virgin Media UK and Ireland. We continue to further embed our Lower impact, Better products and Boosting business goals in Ireland Performance against our goal sub targets in .


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Forgot your password? Register now and get access to your personal control panel. This is a comprehensive product marketing plan which is aimed at launching virgin laptops and getting it to the end user. The brand name is virgin mobile under the bigger umbrella of virgin group of companies within which virgin laptop will be officially launched and marketed in the United Kingdom UK. This country has been selected as the target market because Virgin Group is a very successful company within the UK with huge popularity of the brand.

The virgin brand is one that is viewed with lots of excitement and many of its products are often most acceptable and successful within the UK Johnson Also, this marketing plan further makes an environmental audit of the selected market with much emphasis on the level of competition within the market.

This will then be followed up with an analysis of the marketing strategy for virgin laptops as well include in the structu sensu, that is the relevant monitoring and control measures that will help facilitate and achieve the objectives outlined Kotler This marketing plan also includes a concise discourse of financial requirements that will be needed virgin mobile objectives an effective marketing of Virgin Laptops.

This plan consists of an environmental audit of the personal computer industry in order to ascertain current position with regards to the retail and banking industry and virgin mobile objectives via different resources such as Internet website directories i.

The plan analyzed the product offering and life virgin mobile objectives, marketing strategy, target market, positioning, marketing mix as well as implementation and control, virgin mobile objectives.

It also made use of strategic clock, BCG matrix and Ansoff Matrix to help evaluate the strategic direction of the company and proposed recommendations, virgin mobile objectives. Additionally, testing and certification directly affect the supply chains of PC manufacturers which will increase manufacturing cost and lowering profits Dalal Other than these key issues, the UK provides a fairly stable political and legal market environment. However this decline will be followed by a gradual increase in terms of market share from an expected 5.

The UK is a highly literate society and for that matter the usage of laptops is a part of the norm. For instance, within the UK, consumers spending rises during festive periods and demand for laptops will as well rise Gartner Virgin mobile objectives Strength, Weaknesses, Opportunities and Threats or SWOT analysis is one of the most commonly used tools to evaluate the suitability of markets for the launch of a virgin mobile objectives product.

The following is the SWOT analysis of Virgin laptops for the UK market: a Strengths: Virgin laptops will meet the expectations of consumers as more emphasis will be placed on the chip that will make processors much smaller and light-weight which is ideal for tablet PCs and Ultrabooks. Thickness — Less than 0.

It has low brand visibility and low brand loyalty which implies that it will take time for this product to be to penetrate into the market. The internet market has matured since the technology sector continuous to grow even in the wake of the financial downturn Gartner Michael E.

As the name suggests, virgin mobile objectives, the model focuses on five key forces that influence the competitive environment of a product. The forces are: a Entry barriers, virgin mobile objectives, b Threats of substitutes, c Bargaining power of suppliers, d Buyers bargaining power, and e Rivalry from established companies offering the same product. The five main manufacturers are dictating the pace with more than It implies that new entrants will need to invest so much with low prices in order to compete with market leads Kotler With continuous technological innovations, virgin mobile objectives, products are developed with similar attributes to laptops with each firm manufacturing product that directly competes with competitors which in the end acts as virgin mobile objectives substitute Dalal Consumers usually demand laptops with consistent software and hence as a result of the high degree of product differentiation, changing suppliers becomes difficult which therefore leads to a high supplier power Anderson implying moderate bargaining power of suppliers.

Figure 1 illustrated the five forces analysis for Virgin laptops in the UK. Figure 1. With virgin mobile objectives above, is conclusive that the UK PC industry is a hyper competitive one and new firms will be successful in such an industry if they have the technical expertise and adequate capital and with brand equity being a matter of need, virgin mobile and virgin group as a whole has what it takes to penetrate into the UK market despite some of these challenges.

The company will brand and package products to add to a perceived value of customers Kotler et al The life virgin mobile objectives most products is segregated into five key phases, namely: a Product development, b Product introduction, virgin mobile objectives, c Product growth, d Product maturity, and e Product decline.

The typical product life cycle is depicted in Figure Figure 2. The above diagram shows that virgin ultra — laptops is at the introduction stage but can increase sales revenue by focusing on the brand image of the parent company virgin mobile under virgin group. The product will be at the maturity stage in 3years through rigorous advertisement. To offer consumers with intrinsic value of quality durable laptops with greener technology this will come at affordable prices.

Long term: Launch product in Europe and achieve 6, virgin mobile objectives. As a result of increased computer literacy, the demand for laptops with extra features is rising but will be done on a pilot basis; this product will have its target group as university under-graduate students between the ages of There will however be a shift to encompass all university students and professionals in the virgin mobile objectives and long-terms respectively.

Virgin range of laptops will target university students and professionals since among these groups, laptops have become necessities rather than wants. Research in the light of the economic recession, demand for laptops is on the rise after a fall in Garoia Considering Ansoff matrix, Virgin laptops is a new product being introduced in an existing market and therefore categorized under the product development quadrant. The product has a chance of penetrating into the market because of consumers are not only interested in intrinsic value but ethical factors as well Emerald With regards to market penetration sales would also be improved by advertisement on brand awareness as well as promotions, virgin mobile objectives, discounts, contract laptops, etc.

There will be no immediate diversification since the product will need to reach its maturity stage of the product life cycle before diversifying into either related or unrelated products will be considered, virgin mobile objectives. Analysing the BCG matrix above shows virgin laptops with windows eight 8 is among the question mark category because it is at the introduction stage of the product life cycle where market share is normally low.

This product has a potential of becoming a star at the growth stage, virgin mobile objectives. Figure 4. Virgin mobile objectives strategy includes selection and virgin mobile objectives of channel relationships to deliver value to consumers Kotler et al Our direct distribution channels consist of our website and Virgin Mobile at your Service, our toll-free customer care centre and the use of a third-party retail distribution channels such as Nextel Stores, Target Stores.

A four — party retail distribution channel also include Amazon. This product is also manufactured to be environmentally friendly. This will be very appropriate for the current laptop consumer market. PLACE: This product will be introduced in UK as a test market which will be followed with a survey to ascertain customer satisfaction and the feedback will influence the launch of the product in the European economies in the long term, virgin mobile objectives.

It also includes advertising on websites as direct communication through blogging Google, yahoo, and gum tree etc. However, an introduction of a new product requires training on departmental basis to equip workers with the necessary information on the new product. The product will be marketed through existing marketing channels virgin mobile objectives well as online.

A simplified IT approach will be used where a low-touch uniform infrastructure spanning the desktop to the data centre will be employed to the measurement of operational efficiency Dell It is important to develop positive brand meaning and people perceptions about brand to create brand equity.

In this situation, presented brand by company, external brand communication, consumers experience with brand and…. Starbucks is among the brands that everyone recognizes easily. And as every huge and successful brand, Starbucks has its interesting and unique story.

Students often get the task to write an virgin mobile objectives, research or a case study on the Starbucks effect and its impact not only on competitors and the coffee market but also on…. Today we can often hear about the immorality of commercial companies that treat children as the target audience of their products. Buying something? Spending their money?

Wasting their time? Sign in Remember me for two weeks. Login with facebook Forgot your password? Table of Content 1. Figure 1 With the above, is conclusive virgin mobile objectives the UK PC industry is a hyper competitive one and new firms will be successful in such an industry if they have the technical expertise and adequate capital and with brand equity being a matter of need, virgin mobile and virgin group as a whole has what it takes to penetrate into the UK market despite some of these challenges.

The typical product life cycle is depicted in Figure 2: Figure 2 The above diagram shows that virgin ultra — laptops is at the introduction stage but can increase sales revenue by focusing on the brand image of the parent company virgin mobile under virgin group. Essay on Marketing Branding Essays, words. Are Children Acceptable as a Target Audience? Essays, words. Need something similar?

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virgin mobile objectives

 

By introducing a new product line of virgin laptops, virgin mobile aims to achieve the following objectives: Short term: To increase brand awareness by 10% which intended to achieve a market share of 5% from – Medium term: Ensure customer satisfaction by 20% through surveys and product development by Jan 11,  · IntroductionVirgin Mobile is a successful company based in the U.K. Virgin Group Ltd. is aBritish multinational branded venture capital conglomerate company founded by businesstycoon Richard Branson. The company is well known for its brand extension and was the first companyto introduce the Mobile Virtual Network Operator (MVNO) in the U.K. Virgin corporate strategy, Case Study. To establish the virginity of a venture, so to speak in an institutionalised market extensive research was conducted into the static market to derive whether some sort of niche can be achieved and thus satisfied. Sir Richard Branson and his team deployed their 5 point criteria.